基于焦点小组法对年轻人购买旅游商品的认知研究

COGNITION RESEARCH ON YOUNG PEOPLE BUYING TOURIST MERCHANDISE BASED ON FOCUS GROUP

随着我国教育规模的不断扩大,年轻人作为中国旅游市场的特殊消费群体,因其蕴涵潜力巨大的商机,日益受到社会各界的关注。通过焦点小组法来进行资料的收集,了解在校大学生的消费理念。对不同性别、不同消费水平学生的进行调研,了解其对旅游商品看法,最终为年轻人对旅游商品的认知提供依据和建议。

With the constant expansion of China＇s education, young people as a special consumer groups of China tourism market, there contains a huge potential business opportunities, so they attracted increasing public attention. Through the focus group method to carry out data collection, understand the concept of consumption of College students. Research based on different gender and different level of consumption of students, understanding their views of tourist merchandise. Finally to provide the reliable basis and advice for the cognition of tourist merchandise of young people.