旅游业与文化创意产业融合发展机理探讨

Research on the Convergence Development Mechanism of Tourism and Cultural Creative Industry

旅游业与文化创意产业是现代服务业的重要组成部分,二者的融合发展有助于在产业边缘地带派生新的产品和服务.旅游业对文化创意产业具有空间延展功能,有利于扩大市场空间、提供展现平台、延伸文化创意产业链.文化创意产业对旅游业具有价值提升功能,有利于提升文化内涵、挖掘创意潜力、延伸旅游产业链.旅游业与文化创意产业的融合发展主要受需求拉动力、供给推动力和环境支持力的综合影响,因此要充分发挥政府主导作用,明确企业主体功能,加强知识产权保护,营造开放包容的社会环境.

Tourism and cultural creative industry play an important role in modem service industry and the industrialconvergence helps to derive new product and service at the edge zone of industry. Tourism industry has the function of spatialextension to cultural creative industry, helps to expand market space, show platform and extend cultural creative industrychain. Cultural creative industry has the value-promoting function to tourism industry, helps to promote cultural connotation,enhance creative potential and extend the industrial chain of tourism. The convergence of the two industries is mainly affectedby demand-driven force, supply pushing force and environment support capacity, so we should give full play to the leadingrole of the government, clarify the main function of enterprises, strengthen the protection of intellectual property rights, andcreate an open and tolerant social environment.