浅谈生鲜电商的发展与策略

Development and Strategies of Fresh Electronic Commerce

生鲜类电子商务产品的特殊性使其在发展中也遇到了很多问题。本文中通过研究现有生鲜电商发展情况进行实证分析,提出以下具体策略:在产品源头上建立长期合作保质保量;在对待冷链运输的难题上,优化路径,区域化发展;在对待消费者上,从消费者角度考虑问题以增强顾客粘性;提高配送时效性,保证顾客期待的服务和产品温馨到手。有目的的战略化发展将让生鲜类电商赢得更大的市场和效益。

The particularity of e-commerce fresh products make it meet a lot of problems in the development. In this article, by studying the existing raw electrical business developmental situation, the empirical analysis is carried out to put forward the following strategies. 1. Set up long-term cooperation with the agricultural products supplier. 2. Optimize path and take a method of regional development on treating the problems of cold chain transportation. 3. On the treatment of consumers, pay more attention to O2O mode, and consider problems from the perspective of consumers to enhance customer stickiness. 4. Improve delivery timeliness to ensure that customers can get warm and sweet service and the products that they look forward to. To summary, a purposeful strategic development will make fresh electronic commerce to achievement a broader market and greater benefits.