摘要
目前企业礼品成为企业竞争中企业形象建立的有效途径之一,企业礼品越来越成为企业宣传的重要组成部分,本文应用CIS企业形象识别理论作为理论支持,以西门子企业礼品设计为实践研究,探讨了代表企业形象性的企业礼品造型设计方法。
At present, corporate gift becomes an effective way of corporate image building for enterprises in competition, so corporate gift is increasingly becoming an important part of corporate propaganda. This paper applies CIS corporate image recognition theory as theoretical support, takes Siemens corporate gifts design as practice study, and discusses design method of corporate gift modeling.
出处
《价值工程》
2015年第24期91-92,共2页
Value Engineering
