基于灰色层次分析法的快递顾客满意度分析——以石河子圆通速递有限公司为例

The Analysis of Express' s Customer Satisfaction Based on the Gray Analytic Hierarchy Process——Using Shihezi's Yuantong Express Co., Ltd. as an Example

随着生活层次的提高,人们对于无形的服务越来越重视,促使商家抓住机会,大大提高服务质量,满足客户需求。如何提高服务质量,是当前物流企业需要挖掘的地方。因此,文章采取灰色层次模型的方法,对石河子圆通快递公司进行了简单的测评并对结果进行分析,最后提出提升石河子圆通速递顾客满意度的可行性对策建议。

With the improvement of living level, people pay more and more attention to the intangible service, prompting businesses to seize the opportunity to improve the service quality greatly in order to meet customer＇s demand. So how to improve the quality of service, which is the place where the current logistics enterprises need to mining. As a result, the article adopts the method of the grey hierarchy model to do a simple measurement about Shihezi＇s Yuantong express company and analyzing the results, finally putting forward the feasibility suggestions of the customer satisfaction＇s about Shihezi＇s Yuantong express.