医药电商模式对我国医药供应链的优化作用分析

Medical Electrical Business Model with the Analysis of Pharmaceutical Supply Chain is Optimized

医药电子商务技术改变了传统医药供应链的结构和模式,解决了我国传统医药供应链中存在的弊端,提高了医药供应链效率。随着处方药网上销售等政策的出台,大量资本将涌入医药电子商务领域,医药电子商务占整个医药市场比重将逐渐增大。本文首先介绍我国医药电子商务的发展现状,然后详细分析电子商务优化医药供应链的途径,最后提出了提升我国医药电子商务发展的建议,为我国医药电子商务模式的未来寻找发展方向。

The pharmaceutical E-commerce has changed the structure and model of traditional pharmaceutical supply chain of China, eliminated the drawbacks of traditional pharmaceutical supply chain and improved efficiency of pharmaceutical supply chain. Moreover, a new coming policy showed that prescription could be sold online in the near future, which will result in capital influx to pharmaceutical E-commerce and increasing the proportion of pharmaceutical E-commerce. The paper firstly introduced the development present status of pharmaceutical E-commerce, secondly analyzed the way of optimization of pharmaceutical supply through E-commerce in detail, and lastly put forward suggestions for improving the development of pharmaceutical E-commerce in China, which can figure out the future orientation of pharmaceutical E-commerce model.