市场竞争环境下售电业务发展方向探索

Research on the development direction of the electric sales business under the market competition environment

为适应未来市场竞争形势下的售电市场,应用管理经济学对于竞争市场的解释,研究市场竞争形势下售电企业的竞争行为特征,并结合国内售电市场的发展态势,探索性提出了在未来市场竞争形势下售电业务的五大发展方向,可为供电公司及未来新成立售电公司的售电业务战略规划提供参考。

In order to help the power sale company to better adapt to future competitive market, this paper applies interpreta- tion of managerial economics on competitive market, and conducts study on competitive behavior characteristics of power sale compa- ny in the severe competitive market, by combination with develop- ment trends of domestic power sale market. This paper has pro- posed five exploratory development directions of power sale busi- ness in the future competitive market environment, which provides references and basis for electric power company or future newly es- tablished power sale company in making strategy planning on pow- er sale business.