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企业善因营销维持顾客的合理化建议

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摘要 本文针对目前善因营销活动开展大幅增加现象,通过善因营销对消费者在态度和行为方面产生影响的研究加以梳理,在善因营销正向影响顾客购买的前提下;分析善因营销维持顾客原因并提出企业实施善因营销维持现有顾客的合理化建议。
作者 任祥铭
出处 《知识经济》 2015年第15期70-70,共1页 Knowledge Economy
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