中国家用电器产品的创意与设计研究

On Creation and Design of Chinese Household Electrical Appliances

中国家电业包含门类众多1,并且深入千家万户,和广大人民群众的日常生活息息相关,这些产品以它们的功能、造型、材质和色彩的完美结合改变着人们关于工业产品粗糙笨重的"成见",创造出一个可见、可触、可感、可用的审美化产品世界,培育着消费者的审美趣味,成为经济审美化领域当仁不让的急先锋。

Chinese household electrical appliances cover a great variety. We can see them in almost all Chinese families and they are closely bound up with our dally life. By perfectly combining the function, modeling, material and color, they are changing people＇s ＂preconceived ideas＂ that industrial products are crude and heavy. Moreover, Chinese household electrical appliances are creating a visible, touchable, sensible and usable products＇ world with aesthetic appreciation. They are cultivating consumers＇ aesthetic taste and becoming the adventurous headmen in the field of Economy Aesthetics.