国外铁路公司互联网资源商业开发对我国铁路的启示

The inspirations from foreign railway company internet resource commercial development

互联网资源商业开发是我国铁路在新常态下拓展业务经营渠道的新路径。在介绍国外铁路公司发展现状的基础上,对在醒目位置展示、推广热门运输产品,在主站的基础上建立旅游产品子站,产品、服务齐全且网站导航明晰,将旅游资源作为车票销售的导向和入口,非运输业的产品和服务积极与第三方合作,发挥助推旗下非运输业的作用,积极拓展手机移动端的业务空间等商业开发模式进行分析,并提出了国外铁路公司互联网资源商业开发对我国铁路的启示。

Internet resources commercial development is a new path of China＇s railway business expansion. Based on the intro- duction of foreign railway companies＂ present situation, this article proposes the inspirations from internet resources commercial development. Including promoting popular products at an eye-catching position of website; establishing sub website which sells tourism products besides master website; products and services are rich, website navigation is limpid; making tourism resources as a guide and entrance for ticket sales; cooperating with third parties on non-transport service; boosting other railway industries; expanding business space of mobile devices, etc.