基于游客需求的国家地质公园旅游产品开发探讨——以西安翠华山山崩国家地质公园为例

National Geological Park Tourism and Product Development Research Based on Tourist's Demands

通过对翠华山山崩国家地质公园进行实地问卷调查和网上问卷调查,借助SPSS软件、李克特量表和旅游感知评价模型,对西安翠华山国家地质公园景区不同游客的满意度进行测算与评价,并通过其游览满意度分析,以期对地质公园旅游产品开发、景区持续发展及更好地满足游客需求提供理论参考.研究结果表明:西安翠华山山崩国家地质公园在旅游产品及服务等方面没有满足游客的需求,与游客的期望存在一定差距;翠华山的旅游产品开发还没有做到很好地与游客需求相匹配,还有很多地方需要改进.

Based on the random questionnaire of Xi＇an Cuihua Mountain Landslides National Geo-Park tourists,withthe aid of SPSS,likert scale and tourism perception evaluation model,we measured and evaluated the satisfaction ofdifferent tourists in Xi＇an Cuihua Mountain Landslides National Geo-Park,using the software SPSS. In order to getthe results,we analyzed the tourism product development and the tourists＇ demand of the national geological park.The results show that there are certain differences in the tourists＇ different demands on the products and service,andthey aren＇t satisfied with them. The tourism products which are provided didn＇t match the different demands well.There are something should be improved.