政治传播与高校思想政治教育的关系探析

The Relationship between Political Communication and Ideological and Political Education in Universities

当前,高校思想政治教育工作面临严峻挑战。为了在新形势下做好高校思想政治教育,有必要探讨政治传播与高校思想政治教育的关系,从传播和政治传播的视角审视高校思想政治教育。高校思想政治教育本质上是一种政治传播活动。政治传播理论和方法对于改进高校思想政治教育,解决传播模式和传播效果等方面的问题具有指导和借鉴意义。在政治传播的指导下,提出在当今时代背景与技术条件下,改革创新高校思想政治教育的对策。

At present, the ideological and political education in universities is facing some challenges. It is necessary to explore the relationship between political communication and ideological and political education in universities, and to analyze the ideological and political education in universities from the perspective of communication and political communication. The ideological and political education in universities is a kind of political communication activity. The theory and method of political communication is a guide and reference for improving the ideological and political education in universities, and to solve the problems of communication mode and communication effect. With the guidance of political communication, the article puts forward the countermeasures of reforming the ideological and political education in universities in the background of the current era and the technological conditions.