8天在线校园网上商超模式竞争力分析

Competitiveness Analysis of Campus Network Supermarket Mode of Eight Days Online

随着经济的发展,互联网技术不断地更新,移动互联网越来越普及,并且被广大消费者逐步接受。O2O作为一种新的零售业态发挥着其独特的作用。高校大学生作为年轻的一代对于新鲜事物具有天然的好奇心好尝试欲望,本文以校园商超的领先者8天在线为研究对象,通过二手资料分析和问卷调查相结合研究方法对其竞争力进行分析,以期为其发展提供合理的建设性意见及建议。

With economic development and constantly updated Internet technology,mobile Internet is becoming increasingly popular,and is gradually accepted by the majority of consumers.O2 O,as a new retail formats,plays its unique role.As younger generations,college students have a natural curiosity about new things and desire to try.Taking Eight Days Online which is leader of the campus supermarket as the study object,through secondary data analysis and questionnaires,this article analyzes its competitiveness combined with research method,in order to provide constructive comments and suggestions for its development.