农业面源污染防控支付意愿的影响因素分析——基于江苏省扬州市的调查研究

Influencing Factors in Farmers' Willingness to Pay for the Prevention and Control of Agricultural Non-point Source Pollution——Based on Data in Rural Areas of Yangzhou,Jiangsu Province

农业面源污染防控是保护和改善农业生态环境的有效措施,该研究运用条件价值评估法(CVM)及计划行为理论(TPB)分析了影响农户农业面源污染防控支付意愿的影响因素。结果表明,1农户对生态环境认知程度较低,但对农业面源污染防控的态度积极。2影响农户农业面源污染防控支付意愿的关键因素按贡献度从大到小排列分别是:农业面源污染防控有利于农村发展,家庭月人均收入,教育程度,对农村土壤、水体、空气的满意程度,家庭有能力防控农业面源污染,化肥农药会危害土壤、水体、空气。

The prevention and control of agricultural non-point source pollution is effective to protect and improve the ecological environment of agriculture and promote the sustainable development of agriculture. The paper applies the Contingent Valuation Method（ CVM） and the Theory of Planned Behavior（ TPB） to analyze the influencing factors in farmers＇ willingness to pay for the prevention and control of agricultural non-point source pollution. The results are as follows： ①Despite low degree of ecological environment cognition,farmers show more positive attitude towards to prevention and control of agricultural non-point source pollution. ②The determinants of farmers＇ willingness to pay includes education degree,monthly average income of the family,awareness of fertilizers and pesticides＇ harm to soil,water,air,satisfaction degree on the rural environment,identification of prevention and control of agricultural non-point source pollution is advantageous to rural development and family has the ability to prevent and control agricultural non-point source pollution.