“微时代”高校辅导员的“网络意见领袖”塑造路径

Approaches to Transforming College Counselors into Network Opinion Leaders in Micro Age

以微博、微信为代表的"微时代"是新媒体发展的新阶段。高校辅导员成为"网络意见领袖"契合了"微时代"大学生的认知及行为特点,但存在着教育主管部门缺少战略部署、高校的体制机制不够健全、辅导员自身局限等现实困境。将高校辅导员塑造为"网络意见领袖",需要教育主管部门因势而谋、高校应势而动、高校辅导员顺势而为,使思想政治教育变被动为主动,从而实现润物无声的教育效果。

Micro era,featuring Micro-Blog and We-Chat,is a new stage in the development of news media. College counselors＇ role transformation as network opinion leaders accords with college students＇ cognitive and behavioral characters in micro era,while obstacles still exist,such as lacking strategic planning of education authorities,imperfect system of higher education,and self-limits of counselors. To transform college counselors into network opinion leaders,the education authorities,colleges and counselors should all take actions conforming to the trend,which will produce good effects of ideological and political education.