汽车造型家族化设计方法初探

Research on Family Design Theory of Vehicle Styling

当前汽车市场竞争已经演化为汽车品牌形象之间的竞争。而品牌形象又依托于产品整体形象的确立,因此家族化造型设计越来越受到重视。家族化造型不仅要与目标用户的生活态度、价值取向相吻合,同时还要体现出品牌精神,具有较高的辨识度,是一门高深的美学。重点探讨了家族化造型设计的一般方法,并引用国际主流品牌的设计实例加以印证。

Now automobile market competition has evolved into competition between brands. The brand images rely on product identity,so family design is more and more important. The family design should be consistent with target users＇ attitudes and value orientation,reflect brand spirit,have to be one and only. It is important to recognize that the family design theory is a profound aesthetics. The family design theory of vehicle styling was focused on,and some examples of international brands were provided.