本科院校制药工程专业医药市场营销学课程的教学靶向设计

Targeted Teaching Design of “Pharmaceutical Marketing” for the Course of Pharmaceutical Engineering in Undergraduate College

目的:为提高制药工程专业的《医药市场营销学》课程教学效果;方法:根据医药市场,设计《医药市场营销学》课程教案,进行探索性研究。结果与结论:《医药市场营销学》课程应以医药市场需求为教学导向,采取针对性教学方法,重视教学实用性。

Objective： to enhance the ＂pharmaceutical marketing＂ course teaching effect in pharmaceutical engineering; Methods： According to the medical market, design ＂pharmaceutical marketing＂ teaching plan, conduct exploratory research. Results and Conclusions： ＂Pharmaceutical Marketing＂ courses should be based on the medical market demand for the teaching goal, take a variety of targeted teaching methods, emphasis on practical teaching.