非物质经济、绿色消费与人生幸福

Non-material Economy,Green Consumption and Happiness

物质经济增长是有极限的,谋求可持续经济增长必须大力发展非物质经济。信息技术和文化产业的发展为非物质经济发展奠定了基础,但唯有在文化上超越了物质主义时,非物质经济的增长才能为节能减排和生态文明建设做出实质性的贡献。西方已有经济学家开始反省物质主义幸福观的错误,但他们不明白人们对幸福的追求从属于对人生意义的追求。物质主义是生态文明建设的思想障碍。为建设生态文明,必须超越物质主义价值观、人生观和幸福观,大力提倡绿色消费。绿色消费的基本要求是:选择环境友好的绿色产品,减少物质消费,扩大非物质消费。超越了物质主义,人们会生活得更幸福。

There is the limit for growth of material economy, and it is necessary to make non-- material economy grow to have sustainable development. The progress of digital technology and the growth of cultural industry are the precondition for the growth of non--material economy, but only when a society surpasses materialism in the level of culture can the growth of non--material economy benefit the environment. Some western economists have begun to reflect on materialist view of happi- ness, but they dofft realize that people＇s pursuit of happiness i~ subject to their pursuit of meanings. Axiological materialism is the obstacle in thought for the construction of eco--civilization. To con- struct eco--civilization, we must surpass materialism and encourage green consumption. The require- ments of green consumption are： to choose environment--friendly material goods, to reduce the sum of material consumption, and to expand non--material consumption. To surpass materialism, people will live more happily.