当代传播机制的路径与方法

Present Communication Mechanism's Path and Method

优化马克思主义传播机制是应对马克思主义意识形态受到严峻挑战的有效途径之一。从内在动力与外在机制两个方面提高马克思主义传播者的整体综合素质,形成示范效应;明确马克思主义的本质和层次,优化马克思主义意识形态的传播内容;把握马克思主义各层次受众特点;针对各层次受众的特点,拓展多样化的传播方式。

The optimization of the communication mechanism of the Marxism is one of the effective ways to deal with the severe challenges of the Marxism ideology.From the internal power and the external mechanism of the two aspects of improving the overall quality of the Marxism subject of communication, forming of the demonstration effect; to make clear Marxism essence and hierarchy; to optimize the contents of Marxism ideology; to grasp the characteristics of the audience of the Marx level; according to the characteristics of various levels of the audience,expand the diversified mode of communication.