大数据驱动与媒体融合创新

On Innovation of Big Data-Driven Media Integration

伴随信息技术的发展,媒体融合已成为媒体发展的趋势。大数据技术通过精确洞察用户体验、驱动媒体内容定制生产与收益模式创新等,促进媒体深度融合。但媒体融合仍面临创新突破难以聚焦、隐形知识难以共享等相关问题,媒体企业需通过打造大数据平台、多维协同创新等策略,突破技术瓶颈,实现媒体在内容、渠道、经营管理等层面的融合创新与转型调整。

Media integration has becoming a major trend for media development along with the advancing information technology. Big data technology promotes the media integration deeply through precisely observing customer experiences, driving the customization of media contents and innovating profitable model. However, there are certain obstacles to be tackled for media integration： difficulties in finding the focuses of creativity, problems on sharing the invisible knowledge, and so on. Thus, media enterprises should develop big data platform, coordinate innovation multi- dimensionally to break technological bottle neck so as to realize the integration innovation and transformation adjustment of media contents, channels and management.