摘要
研究基于技术接受模型,结合社会认知理论、社会交换理论、激励理论,探讨虚拟社区中信息获取与信息共享的意愿和行为。结果显示:感知信息获取有用、自我效能和认同是信息获取意愿的主要影响因素,感知信息获取有用和信息获取意愿对信息获取行为有显著影响,感知信息共享有用、自我效能、成就需求、权力需求和信息获取行为对信息共享意愿有显著影响,信息共享意愿和信息获取行为对信息共享行为有显著影响。
This study analyzes information acquiring and information sharing intention and behavior in virtual communities in a research model based on revised TAM(Technology acceptance model) together withself-efficacy, identity and incentive theory. The results can be described as follows: Perceived informationacquiring usefulness, self-efficacy, and identity has remarkably positive effect on information acquiringintention. Perceived information acquiring usefulness and information acquiring intention also affects information acquiring behavior remarkably. Perceived information sharing usefulness, self-efficacy, demandfor achievement, demand for power, and information acquiring behavior affects information sharing intention remarkably, while identity, expectation of reciprocity and demand for affiliation has little effect on in-formation sharing intention. Information sharing intention and information acquiring behavior affects information sharing behavior remarkably, while perceived information sharing usefulness has little effect on information sharing behavior.
出处
《情报科学》
CSSCI
北大核心
2015年第8期59-64,119,共7页
Information Science
基金
国家社会科学基金青年项目(12CTQ043)
校级青年项目(13Q3)
关键词
虚拟社区
信息获取
信息共享
virtual communities
information acquiring
information sharing