大数据环境下的企业竞争情报蛙跳模式构建研究

Research on the Big Data Environment of Competitive Intelligence Leapfrogging Model Construction of Enterprise

本文在大数据背景下,以提高企业自身实力及战略地位为目标,阐述了大数据背景下的企业竞争情报蛙跳模式构建的必要性与可行性,并阐述其构建原则,运用文献研究法、系统论方法,基于蛙跳理论,依据竞争情报系统四大基本功能,构建了大数据背景下的企业竞争情报蛙跳模式。

This paper, in the context of big data to improve their strength and strategic position as thegoal, which expounds the necessity and feasibility of enterprise competitive Intelligence leapfrogging model, and explains its construction principle, the use of documentary research, system theory method, basedon the leapfrogging theory and the four basic functions of competitive intelligence systems, building on thebig data environment of competitive intelligence leapfrogging model of Enterprise.