微博用户行为研究述评

Multidimensional Analysis of User Behavior Feature on Microblog

对微博用户行为进行有效地分析与把握对于企业营销和舆论引导有着重要的意义。本文在对微博用户行为包括的内容与研究的重要性介绍的基础上,从微博用户行为的动机研究、统计分析和行为预测与影响等三个方面详细阐述了目前微博用户行为的研究现状与研究的主要内容。最后对于研究问题进行了总结,并提出了简单的研究展望。

To analyze effectively user behavior on Microblog is important for corporate marketing and public opinion to guide. This paper, based on content and the importance of user behavior on the microblog,elaborated status and the main content of the research on microblog users behavior from three aspects ofuser behavior microblog motivation research, statistical analysis and behavior prediction. Finally, the research questions are summarized and simple research prospects are put forward.