低幼悖论与中国动画电影市场受众

The Children Paradox in China's Animation Movie Market and Its Audience

低幼悖论是存在于中国动画电影市场上的一种内容低幼批评与市场主流低幼化并存并导致非低幼动画难以发展的双重矛盾现象。低幼悖论的存因是文化商品二重性导致受众二重性,即文化受众与经济受众不一致。破解低幼悖论则需要从区分文化受众与经济受众入手,努力实现二者的统一。

The children paradox is a contradiction in which the coexistence of the criticism of children animation movies and children-dominated animation movie market leads to the predicament of animation movie development. The reason for its existence is the audience duality resulting from that of the cultural goods; in other words, it is a result of the inconsistency between cultural and economic audiences. To solve the children paradox, it is necessary to distinguish cultural audiences from economic audiences and realize their consistency.