新媒介环境下电视调查性报道的革新——以《穹顶之下同呼吸共命运》为例

Television Investigative Reporting Innovations in the New Media Environment:Taking Under the Dome,Breathe the Same Air as an Example

《穹顶之下同呼吸共命运》以柴静自身的故事为切入点、利用类似于TED的演讲模式、通过多样化的播出渠道进行播出,从而获得良好的传播效果。通过案例分析认为:在新媒介环境下,电视调查性报道应该选择以受众日常关注的焦点为题材选择依据,以受众新的信息接受方式为新闻报道的呈现模式、以媒介融合为革新方向的综合革新路径。

Under the Dome,Breathe the Same Air,with Chai Jing＇s own story as the breakthrough point,was on the air by using the speech broadcast mode similar to TED,and through diversified broadcast channels,which gained a better communication effect. Through the case analysis,the paper puts forward that under the new media environment,TV investigative reports should base on the themes that audiences daily focus on with the new mode of news report that can be received and the media convergence as the innovation path.