摘要
随着全球化的冲击与社会环境的变化,海外明星建筑师在香港文化建筑领域的设计实践呈现出蓬勃发展的态势。以香港新落成的两座校园建筑为研究对象,通过实地观察、访谈和问卷调查等手段,对它们的设计语言、使用评价与品牌价值展开了详细的调查研究。试图引导人们反思在这个消费文化时代建筑走向品牌化的现象,从而揭示出品牌建筑在当前社会已经成为一种帮助城市、机构、个人表达和建立自身认同的媒介。
With the impact of globalization and the change of social environment,practices of overseas star architects in Hong Kong are blooming in the field of cultural architecture.Based on the study of two new campus architecture in Hong Kong,this paper discussed the design language,post-occupancy evaluation and the brand value from site observation,interviews and questionnaires.It attempted to guide people to reflect the phenomenon of architectural branding in the current consumption era,so as to reveal the brand architecture as a promotional medium of city,institution,personal expression and establishment of self-identity.
出处
《新建筑》
2015年第3期85-89,共5页
New Architecture
基金
国家自然科学基金资助项目(51278438)
香港城市大学研究基金(7008177)
关键词
明星建筑师
校园建筑
使用后评价
品牌建筑
star architects
campus architecture
post-occupancy evaluation
brand architecture
