化妆品专卖空间人工照明环境研究——以某商场兰蔻专卖空间为例

Research of Cosmetic Monopoly Spatial Artificial Lighting Environment——In a Shopping Mall Space LANCOME Monopoly Case

本文以某地商场的兰蔻专卖空间为例,从化妆品专卖空间的空间规划、所处空间的光环境以及各个局部空间的用光情况等方面入手,分析商业空间内化妆品专卖空间的光照环境。证实了顾客在以明确目标或者是在非明确购物目标的前提下在商业空间进行购物时,专卖空间中的灯光光照强弱对顾客在进行购物选择上有重要影响的推断。

This article,as an example of that LANCOME monopoly of somewhere mall space, in terms of spatial planning to Cosmetics Monopoly space, the room＇s light environment and light situations of the various local space, analysis the cosmetic monopoly space within the commercial space of light environment.Confi rmed that when the customer in the premise of clear objectives or are clear shopping goals, in the commercial space to shopping,monopoly space light intensity lights have inferred customer making a major impact on shopping choices.