摘要
改革开放以来,中国纺织服装产业快速发展,作为中国服装产业中一支重要的“中国智造”力量,越来越多的中国服装设计师在国际时尚舞台上亮相,他们在服装圈内深刻地感受到了从默默无闻到一夜成名,也让中国服装设计师品牌逐渐走向了台前。尤其是两年前,中国服装设计师品牌“例外”、“无用”被外界爆发式关注。一时间,有相当一部分业内外人士认为,中国服装设计师品牌的春天来了。
殊不知,这份看似光鲜亮丽的工作,这条看似容易的康庄大道,实际上还要经历一个艰辛的过程。略显小众的中国服装设订。师品牌，却也时常遭遇“圈内有名，圈外无名”的尴尬。也曾面对过或正面临着这样的纠结，究竟是要“阳春白雪”还是“下里巴人’？
Since reforming and opening, with the rapid development of Chinese textile and garment industry, more and more Chinese fashion designers have stepped on the international fashion stage. As one of the important power of ＂Innovation in China＂ in fashion industry, those designers felt profoundly from unknown to popular overnight. Also the designer brands from China gradually became striking in the front of the stage. Especially two years ago, China fashion brands such as ＂exception＂, ＂useless＂ have drawn worldwide attention. Suddenly, there are quite a few people inside and outside industry believing that China designer brands have embraced the spring.
However, everything looks like glamorous and easy, actually it also needs to experience a tortuous process. Chinese designer brands still remain a niche market, also often suffering the situation of ＂famous inside, nameless outside＂. It has faced or is facing such a struggle between being high-minded and populist.
