“网络水军”对大学生思想政治教育的影响研究——基于安徽省部分高校的调研

A Study of the Internet Water Army:Based Surveys in Anhui Colleges and Universities

"网络水军"受商业资本的操纵,有其独特的传播方式和传播内容,目的是影响网络舆论,并以此获取商业报酬。"网络水军"通过"注水"、"发帖"等方式抢占舆论制高点,已逐步发展为一种新兴的互联网职业。当代大学生正处在世界观、人生观、价值观形成发展的关键时期,"网络水军"的舆论传播对他们负面误导影响也日益显现,是思想政治教育领域迫切需要研究和解决的现实新问题。

Paid by businesses, the Water Army post on the lnternet in a special way in order to influence public opinion on the internet and eventually get paid. In recent years, it has gradually become a new burgeoning profession earning considerable revenue. By making enormous number of posts, the Water Army can flood the internet with opinions that overwhelming forces. Because of its special mode of transmission and the content of communication, the Water Army has a great influence on the internet public opinion environment which has a great influence on the world outlook, the view of life and values of college students in the negative way. Thus, the Water Army has posed a new challenge to the political and ideological education for college students.