商业模式创新的实现方式与演进机理探究——基于价值链视角

Implementation of Business Mode Innovation and Its Evolution——Based on Value Chain

文章在价值链视角下探究企业商业模式创新的实现路径及其演进机理。基于企业对其基本活动划分为基本活动、辅助活动,以及供应商价值链、企业的基本价值链、渠道价值链、顾客价值链四个子价值链的原理分析,将其实现路径划分为价值链扩张型商业创新模式、分拆型创新模式、价值链创新型模式、混合型企业商业模式创新四种企业商业模式创新方式;并通过诱致变迁理论探究企业商业模式创新的演进机理,有利于企业进行有效的商业模式创新,实现利润最大化。

This paper, based on the value chain, explores the implementation of business mode innovation and evolution mechanism.Based on the enterprise basic activities are divided into basic activities and auxiliary activities, and the principal of basic value chain of suppliers, enterprise, channel and customer, this paper divides the path of the implementation of business mode innovation in four types：expansion type, split type, value chain type and hybrid type. And through the induced change theory, this paper explores the mechanism of the evolution of enterprise business mode innovation, which is helpful for enterprises to carry out the effective commercial mode innovation and realize the profit maximization.