基于社区零售服务的B2C电子商务创业模式研究

B2C Entrepreneurship Based on Community Retail Service

社区零售服务业是具有大市场的行业,社区零售是以社区内的居民为服务的对象,在传统的零售服务中,主要是以便利店、百货店和超级市场等模式,在信息技术不断发展的21世纪中,B2C电子商务模式下的社区零售较传统零售模式比,有着多方面的优势,文章通过对传统零售服务进行解析,找出其存在的问题,并进一步探讨B2C电子商务模式下社区零售服务业的发展思路。

Community retail services is a big market, which is based on community residents for community service. In the traditional retail services, convenience stores, department stores and supermarkets are the main form. With the constant development of information technology in the 21 st century, the B2 C e- commerce mode of community retail has more advantages than the traditional retail mode. This paper analyzes the traditional retail services, finds out the existing problems, and then further explores the development of B2 C e-commerce mode of community retail services.