国际比较视角下中国消费品流通渠道的改革路径

Reform of the Circulation Channel of Chinese Consumer Goods Under the International Comparison

基于国际比较的视角,文章重点对美、日、中的消费品流通渠道进行比较,发现我国消费品流通渠道既没有实现以零售业为主导的扁平化渠道,也没有实现以制造业为主导的纵向一体化渠道,而是存在一种大生产和小流通并存的矛盾格局。在此基础上,文章提出了我国消费品流通渠道的改革路径。

Based on the perspective of international comparison, the paper focus on the comparison of the circulation channels of the consumer goods of the U.S., Japan, and China. It is found that China＇s circulation channels of consumer goods is neither dominated by flat retail channels, nor implementation the manufacturing industry as the leading vertical integration channel. There is a circulation pattern of contradiction which big production coexist with small circulation. On this basis, the paper puts forward the reform path of consumer goods circulation channels in China.