现代运营管理视角下电子商务服务业发展策略研究

Development of E-Commerce Service Under the Modern Management

近年来,伴随着电子商务的快速兴起,电子商务服务业的发展也迎来了历史性的新机遇,成为了发展潜力较大、科技含量较高、大众评价较好的现代服务产业之一。为了进一步推动电子商务服务业的发展,文章基于现代运营管理的视角,对电子商务服务业的发展策略进行了针对性的研究,旨在帮助电子商务服务企业获得更好的成长,同时推动整个电子商务服务业向前发展。文章以电子商务服务业为研究对象,分析了我国电子商务服务业的发展现状及存在问题,并提出了相应的解决对策。

In recent years, with the rapid rise of the e-commerce, the e-commerce service has become a potential, high technology industry. This paper based on the modern management perspective, analyzes the development strategy of e- commerce service, so as to promote the relevant enterprises in e-commerce service, further improve the whole e-commerce business. This paper takes e-commerce service industry as the object of study, focuses on the development status of e- commerce service industry in China and the existing problems, and puts forward corresponding countermeasures.