基于电子商务的互联网企业商业模式创新路径研究

Study on Internet Business Model Innovation Based on the E-commerce

电子商务是一种新型的产业形式,是对传统企业的重大变革。文章基于电子商务视角对互联网企业的商业模式创新路径进行分析,分析了电子商务对企业商业模式创新的作用机制、影响因素以及动力机制,同时提出了互联网企业的商业模式创新路径:不断提升商业模式创新主体功能;培育并充分发挥企业家才能;及时发现消费者的需求变动,并针对性地引导消费者需求;不断提升互联网企业的科研能力,缩短产品更新周期等创新商业模式的路径,实现企业商业模式创新的效果,推动互联网企业迅速发展。

E-commerce is a new kind of industry form, also a major change to the traditional enterprise. This paper based on the ecommerce of the internet business model innovation, analyzes its influence, factors and dynamic on the enterprises＇ innovation mechanism, and then it puts forward the innovation path： rising business model innovation main body function; cultivate and give full play to the entrepreneurial talents; found changes of consumers＇ demand quickly and to guide the consumers＇ demand; rising internet enterprise＇s scientific research ability, shorten the path of innovative business models such as product update cycle, achieve the effect of enterprise business model innovation and promoting the development of internet enterprises quickly.