箭牌公司在华口香糖专利申请分析

Analysis of Wrigley's Chewing Gum Patent Application in China

口香糖在中国发展速度迅猛,由于中国人口基数大、口香糖人均消费片数低,因此存在巨大的消费增长空间。箭牌公司在竞争日益激烈的口香糖市场中何以能够一直处于霸主地位是值得中国企业深思的问题,本文从箭牌公司口香糖产品在华专利申请的整体情况、技术主题、文本撰写的角度进行分析,以期为业内人士提供启示和借鉴。

Wrigley is the world,s largest chewing gum enterprise.This paper analysis the amount of patent application,technical subjects and document writing of the patent application of Wrigley,s Chewing Gum Patent Application in China.According to the relevant data of the analysis,show the current situation of patent application,provide the reference for scheduling research direction and developing patent layout of chewing gum enterprises,scientific research institution,in the future.