破解社会企业发展的“中国式”困境:一个定价视角

Solving “Chinese”Dilemma for the Development of Social Enterprise: A Perspective of Pricing

随着公益与商业联系日趋紧密,社会企业在我国发展渐成潮流。然而,作为一种新兴事物,社会企业不仅外部备受社会公众的质疑和政府规制政策的约束,内部也普遍面临着成本与收益、效率与公平的两难选择。本文将定价作为解决社会企业"中国式"困境的突破口,从社会企业定价目标出发,结合实际案例介绍了四种社会企业定价策略,在此基础上深入探讨不同定价策略的适用条件与模式匹配问题,以期为我国发展中的社会企业提供指导。

With the close relationship between the philanthropy and business, socialenterprisebecame a new trend in China. As an initiative in new age, social enterprisefaced not only the questioning of public community and the policy restraints of government, but also thedilemma of cost and benefit, efficiency and fairness. This paper took the pricing as the breach of the ＂Chinese＂ dilemma of social enterprises, started with the basic characteristics of social enterprises＇ pricing, introduced the four kinds of socialenterprise pricing strategies com- bining with actual examples, then analyzed theapplied conditions of different pricing strategies, so as to provide guidance and reference forthe development of social enterprises.