网络媒体信息质量控制的博弈研究

Research on the Game of Network Media Information Quality Control

为研究网络媒体和政府管理部门信息质量控制行为的交互影响,文章借助演化博弈理论,从信息经济学角度,构建了网络媒体与政府管理部门的群体演化模型。通过交互过程的演化模型分析,揭示网络媒体和政府群体的策略选择对系统的影响,研究发现:网络媒体信息质量控制的实现有赖于以政府为主导的,与网络媒体相互协调、合作的调控机制。

To find out the interactive influence of information quality control behavior of network media and government administrative department,and based on the evolutionary game theory and information economics,this paper constructs a mass evolution model of network media and government administrative department. According to the evolution model analysis of the process of interaction,the paper reveals the influence of the strategy selection of network media and the government group on system. The research finds out that the implementation of network media information quality control depends on the regulation mechanism,which is led by the government and coordinated with the network media.