摘要
以北京医院为例,基于患者需求,从患者性别、年龄、文化程度与多层次宣传平台的关系3个维度,介绍2014年多层次宣传平台对就诊量的影响,指出有目的、有计划的宣传对医院品牌影响力具有重要意义。
The paper conducts a case study in Beijing Hospital, introduces the influence of the multi-level publicity platform on hospital visits in 2014 from perspectives of the relationship between patients＇gender, age, level of education and the multi-level publicity platform on the basis of needs from patients.It is noted that purposeful and planned publicity is of great significance to the brand influence of hospital.
出处
《医学信息学杂志》
CAS
2015年第7期62-65,共4页
Journal of Medical Informatics
关键词
医院宣传平台
患者数量
影响
Hospital publicity platform
The number of patients
Influence
