咸宁市国内游客来源市场调查与分析

Survey of the Source of Domestic Tourists in Xianning City

采用抽样调查的方法对咸宁市国内游游客性别、年龄、职业、收入和客源地等基本特征属性以及旅游目的、旅游信息获取渠道、出游方式和消费水平等旅游行为特征属性进行分析并提出政策建议。

This paper uses the sampling survey method to analyze the basic attributes of the domestic tourist in Xianning city including the gender, age, occupation, income and source.At the same time, it also analyzes the attribute characteristics of tourist behavior in-cluding tourism destination, tourism consulting access, travel mode and the consumption level of tourist.Finally,it puts forward the cor-responding policy recommendations.