电子商务视角下的文化产业发展研究

Research on the Development of Cultural Industry from the Perspective of Electronic Commerce

论文从文化产业门类与电子商务的融合发展及互联网巨头BAT加速对文化产业战略布局两个方面系统梳理电子商务与文化产业融合发展现状,阐述"文化"+"电商"融合发展模式促进文化产业的转型升级。从内容创意、资本众筹、社群化市场驱动、精准营销及资源整合方面分析电子商务与文化产业之间的内在联系,从电子商务的视角探讨中国文化产业发展模式。

The paper combs systematically development situation of industrial convergence, from the cultural industry development coalescing e-commerce, and the intemet giant BAT accelerating the strategic layout of culture industry.The author consider that the development model of ＂culture＂ and ＂electricity＂ fusion promote the cultural industrial transformation and upgrading. The papers analyze intrinsic link between electronic commerce and culture industry, from the creative content, capital crowd-funding, community market driven, precision marketing and resource integration etc.and then, discuss the development mode of China＇s cultural industry from the perspective of e - commerce.