中国古代文学传播中名人效应原因探析

A Study on Causes for Celebrity Effect in Ancient Chinese Literature Communication

古代名人们凭借其卓越的才识、文坛的显赫身份以及政治的权威地位,在参与文学的传播中,往往表现出巨大的传播效应。在或推动或阻滞文学传播的正负效应背后,折射出世人对文学传播中"意见领袖"的尊崇心理、对风雅韵事的好奇心理以及对文化名人的亲近心理等名人效应得以生发的深层原因。

By their excellent talents,prominent identity and political authority,ancient celebrities often showed a huge communication effects in the literature communication. Behind the positive and negative effects in promoting or blocking the literature communication,we can kno that people respect＂opinion leader＂,curious about legend,close to cultural celebrities in the literature communication. All of these are the deep reason of the extension of the celebrity effect.