企业差异化战略下的品牌营销策略分析

Analysis of Brand Marketing Strategy under the Strategy of Differentiation Strategy

在当前的经济发展与改革的大环境下,企业之间的竞争日趋激烈。为了提高企业的经济效益,品牌营销是开拓市场的重要手段。文中从当前企业在品牌营销方面存在的主要问题出发,并以此为基础,进行实践与分析,对企业差异化战略下的品牌营销策略进行了探讨。

In the current economic development and reform of the environment, the competition between enterprises is becoming increasingly fierce. In order to improve the economic benefits of enterprises, brand marketing is an important means to develop the market. The main problem in this paper from the current enterprise in the brand marketing of starting, and take this as the foundation, carries on the practice and analysis, discuss the enterprise poor dissimilation strategy of brand marketing strategy.