基于波特五力模型的企业自有物流业务多元化探讨——以长株潭跨区域烟草物流配送中心为例

Discussion of Diversification for Self Owned Logistics Businesses in Enterprises Based on Michael Porter's Five Forces Model: In the Case of Cross-regional Tobacco Logistics Distribution Center in Changsha-Zhuzhou-Xiangtan Area

介绍了长株潭跨区域烟草物流配送中心的发展现状,通过调研考察,分析了三种第三方物流的发展模式并通过波特五力模型进行分析,研究各个第三方物流发展模式的吸引力。

In this paper, we introduced the status quo of the cross-regional tobacco logistics distribution center in Changsha-Zhuzhou-Xiangtan area, analyzed three TPL development modes by investigations and studied those modes’ attractions respectively via Michael Porter’s five forces model.