竞争情报分析的CMTO四维分析法及其应用

CMTO Four-dimensional Analysis Method of Competitive Intelligence and Its Application

竞争情报分析方法是获取竞争情报最精准、最有价值的关键途径,也是竞争情报应用得以实现的基础。提出一种"市场-能力-时间-机会"四维分析方法(简称CMTO四维分析法),弥补了CMT三维分析法未考虑分析竞争机会而缺乏方向性的不足,增加了竞争情报分析的信息量。并用可穿戴技术验证了该方法的可行性及优越性。研究表明未来竞争机会较大的技术领域集中在载体和材料、测量、电池和电路装置等,为辅助企业决策提供了较为全面而有价值的情报信息。

Competitive intelligence analysis method is the key way to acquire the most accurate competitive intelligence R is also the basis of competitive intelligence application to be realized. This paper proposes a ＂Capability-Market-Time-Opportunity＂ four-dimensional a- nalysis method （hereinafter referred to as CMTO four-dimensional analysis method）, which offsets the deficiency of the CMT three-di- mensional analysis for lack of direction caused by negligence of competitive opportunities analysis. And this method augments the amount of information in competitive intelligence analysis. This paper carries out empirical study on the application of CMTO four-dimensional a- nalysis method by taking wearable technology. For example,this method verifies the feasibility and superiority of CMTO. Research results show that the following fields are more competitive in the future： carder and material, measurement, battery and circuit, etc. CMTO can help enterprises by providing fairly comprehensive, valuable intelligence information.