价值论视野下中国电视娱乐节目的基本价值评判

The Basic Value Evaluation of Chinese TV Entertainment Program from The Perspective of Axiology

随着数字传播技术的革命性演进以及传媒产业格局在全球范围内的解构重组趋势的出现,电视娱乐节目传播价值取向出现了一定偏差,与原有主体价值体系呈现明显悖论。对电视娱乐节目的价值评判问题就显得尤为重要。以价值哲学的基本逻辑与思维方法对电视娱乐节目进行价值评判,要立足基于电视娱乐节目的同质性价值主体之价值行为的比较性评判、基于电视娱乐节目的异质性价值主体之价值偏好的发展性评判和基于电视娱乐节目混合性价值主体之价值选择的综合性评判。

With the revolutionary development of digital media technology and the global trend of deconstruction and reconstruction of the media industry structure, the selection and orientation of the media value of TV entertainment program has begun to diverge from the main body value system. Thus it is urgent that we conduct value evaluation to TV entertainment program. When using the basic logic and methodology of axiology to conduct value evaluation, we need to base on the following three factors： the comparative evaluation of value performance in the homogeneous principal value, the development evaluation of value bias in the heterogeneous principal value and the comprehensive evaluation of the value selection in the mixed principal value.