美国电视“后电视网时代”的命名

Name to Post-Network Era of American Television

密歇根大学的副教授阿曼达·洛茨(Amanda D.Lotz)对美国电视的历史做一种立足观众对内容使用方式的断代,将之划分为"电视网时代"、"多频道切换期"与"后电视网时代";而其描述的美国电视"后电视网时代"恰恰是由今天的多屏世界通过VOD点播、流媒体播、i Tunes等一切新的内容获取方式所构筑的。尽管这些点滴并不能建构整个"后电视网时代"的全部形象,但却可以用来对"后电视网时代"的内容类型进行三种类型的划分,从而使我们对中国电视的未来进行可借鉴性的展望。

Amanda D. Lotz,anassociate professor at the university of Michigan,divide the American televisionhistory into Network Era,Multichannle Transition and Post-Network Era in amode of viewer' s content using; the PostNetwork Era is also made up by VOD, streaming,i Tunes and other new method of content using. Theseaspects cannot construct the whole image of the Post-Network Era,however,theycan differentiate the content of Post-Network Era into 3 types,andthen,afford a mirror to us to look into the future of Chinese television.