媒介融合背景下传统媒体转型战略与路径

Transformation and Development Path of Traditional Media under Background of Media Integration

在新一代信息技术支撑下,推动传统媒体和新媒体融合发展,既是技术问题,又是战略任务。分析了新媒体时代传统媒体的解构与重构以及新媒体倒逼传统媒体创新转型,探讨了新媒体时代传统媒体飞跃进入全媒体的阶段的观点,并提出传统媒体转型应坚持先进技术为支撑、内容建设为根本,加强在理念、体制、技术、内容、运营等多个方面的互动融合,以最终形成立体多样、融合发展的现代传播体系。

In the new generation of information technology support, promoting the traditional media and new media convergence, is not only technical issues, but also a strategic task. The deconstruction and reconstruction of the new media era the traditional media and new media are analyzed. Innovation and transformation of traditional media are forced, the new media era the traditional media leap into the whole media point of view of the stage are discussed and the transformation of traditional media shouhl be ad- here to the advanced technology to support, content development as a fundamental strengthening in many aspects of the concept of interactive integration, system, technology, content, and operation, to finally form three-dimensional diversity, integration of modern communication system developnlent.