中国大陆入境旅游客源市场结构的时空格局与特征分析

Analysis on spatial-temporal patterns and characteristics for the market structure of inbound tourism in Chinese Mainland

入境旅游是衡量区域开放程度和旅游业发展水平的重要标志.采用2001,2005,2010年的截面数据,通过聚类分析等方法,研究了中国大陆各省(区、市)入境旅游市场的总体特征及其影响因素.结果表明:1)中国大陆入境旅游客源市场分为4类:第1类以俄罗斯市场为主;第2类以日韩市场为主;第3类以台湾地区市场为主;第4类以港澳地区市场为主.2)旅游产品、区位距离以及对外经济与入境旅游规模都有明显的相关性,其中对外经济是影响入境旅游规模最为重要的因素;旅游产品和对外经济与入境旅游规模存在明显的正相关,而区位距离与入境旅游规模存在负相关关系.

Inbound tourism is an important symbol of regional opening degree as well as the development level of tourism industry. Using cross-sectional data of 2001, 2005 and 2010, the provinces （area, city） general characteris- tics and affecting factors of inbound tourism market in Chinese Mainland have been analyzed by cluster analysis method. The results indicate that Chinese Mainland inbound tourism market may be divided into four categories：the first class is Russian market, second Japan and South Korea market, third Taiwan region market, and fourth Hong Kong and Macao region markets. Moreover, it also shows that tourism products, regional condition and foreign e- conomy have the obvious correlation of inbound tourism. There is a positive correlation among tourism products, foreign economy and tourism scale, while there is a negative correlation between regional condition and tourism scale. Besides, foreign economy is the most important factor affecting the inbound tourism scale.