德邦物流公司竞争战略研究

Study on Competitive Strategy of Deppon Logistics

分析了德邦物流公司的基本业务,对其竞争者进行分析并概括了德邦物流公司的优势和劣势,提出了符合其领导者地位的竞争战略,最后提出了战略实施的保障举措。

In this paper, we analyzed the basic business of the Deppon Logistics as well as its competitors, next studied the strengtb and weakness of the company, proposed the competitive strategy that suited its position as the market leader, and at the end, provided the corresponding supportive measures.