基于消费者体验的快递O2O模式研究

Study on Express O2O Mode Based on Customer Experience

首先分析了快递业的消费者体验,针对目前快递业主要的三种O2O模式进行了基于消费者体验的分析,通过对其优劣势的对比,为进一步研究快递O2O模式、推动快递O2O模式的发展奠定基础。

In this paper, we analyzed the customer experience of the express industry and the three existing O2O modes. By comparing their advantages and disadvantages, we hoped to lay the foundation to the further study and promote the development of the express O2O mode.